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Calls to Action

T.J. Maxx Benefits NAAR & Autism Research

"You Should Go" is More Than a Slogan, It's a Call to Action!
April 23, 2007

The National Alliance for Autism Research is honored to announce a new partnership that has been formed with the national retailer T.J. Maxx that includes an in-store fundraising campaign benefiting NAAR and promoting the need for increased funding for autism research.

T.J. Maxx, a division of The TJX Companies, Inc. based in Framingham, MA, which also owns Marshalls, HomeGoods and A.J. Wright in the United States, is launching the “Footprints” program in more than 750 of its stores throughout the country. The campaign runs from March 21 to April 10, 2004, and invites T.J. Maxx customers to purchase NAAR Footprints at check-out for a donation of $1. All proceeds benefit NAAR and all Footprints purchased will be displayed in the stores.

Every T.J. Maxx store in the United States is participating in the campaign and will feature window posters, register signs and general information on autism and NAAR that are designed to educate customers and store associates about the disorder and the need for increased funding for biomedical research.

"T.J. Maxx is proud to support NAAR in their commitment to funding autism research and raising public awareness. The new "Footprints" initiative will give both our associates and customers the chance to show their enthusiasm and generosity for this important cause," said Ted English, president and CEO of The TJX Companies.

He and NAAR Honorary Board Member Doug Flutie recently taped a special message for a video that is being shown to all T.J. Maxx associates that introduces them to NAAR, the challenges of autism and this new campaign.

NAAR's partnership with T.J. Maxx is the largely the result of the work of NAAR Trustee Margie Pascetta, chair of the New England Walk F.A.R. for NAAR in 2001, co-chair of the 2002 Walk and president and founder of NAAR's New England chapter. Over the past two years, Margie developed a relationship with Ted English and the company, which became a major sponsor of the New England Walks. That relationship has led to this exciting, new partnership with T.J. Maxx.

“We feel extremely lucky to have T.J. Maxx signed on as a partner that shares NAAR's vision of funding and advancing biomedical research,” said Margie. "In addition to raising critically needed funds, the promotion will increase public awareness of a cause that has been sorely neglected. We are deeply grateful for the support of Ted English and the associates of T.J. Maxx, who have all made this promotion possible.”

For more information on T.J. Maxx, or to find a store in your community, please visit