Skylanders®, the beloved toys and videogame franchise, and Autism Speaks, the world’s leading autism science and advocacy organization are collaborating in a unique way this year where they are inviting fans to “Light It Up Blue” with one-of-a-kind toys. This new series of Skylanders SuperChargers toys are blue and white to reflect Autism Speaks’ official colors.
— Skylanders (@SkylandersGame) February 29, 2016
“Autism affects one in every 42 boys and one in 68 children in the U.S. We’re proud to work with Skylanders, an iconic franchise that’s known for bringing joy and magic to kids and families,” said Peter Morton, vice president of Corporate Development at Autism Speaks. “This year’s Light It Up Blue campaign for World Autism Awareness Day marks our first alliance with a videogame and toy, and we couldn’t be more excited.”
In addition to the Skylanders SuperChargers toys Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. are bringing them to life in video game format.
“Since the debut of the franchise, we’ve heard from parents that Skylanders plays a special role in the lives of their kids on the autism spectrum,” says Josh Taub, senior vice president of Skylanders Product Management, Activision. “The entire Skylanders team was deeply committed and proud to bring these special toys to life. If they can put a smile on a child’s face, then we know we’ve done our job right.”
The toys are on store shelves now at participating retailers in the U.S. and Europe and will be available starting April 1, 2016 in Canada.
You can learn more about the initiative via Activision here.
Read the full press release here.
Fans are already enjoying the limited edition Skylanders Power Blue crew!