Aspen, CO – February 2014 – Last month, Italian watchmaker Officine Panerai announced its U.S. retail expansion by unveiling its largest boutique in North America to date in Aspen, CO. The Aspen location is Panerai’s 10th U.S. boutique, and its 63rd worldwide, and displays the high-end sports watch brand’s recent global architectural design concept that showcases the finest elements of Italian style and engineering, as well as highlights the company’s nautical history. Located in the heart of Aspen’s renowned high-end shopping district, Panerai’s new 1,255 square foot boutique is located in a two-storied landmark building with sweeping views of Aspen Mountain and features an expansive sales area, library and VIP lounge for customers to experience the Panerai brand.
To celebrate the official opening, Panerai will participate as a Presenting Sponsor of the Light It Up Blue Aspen Gala in support of Autism Speaks and Extreme Sports Camp on Sunday, February 16th which will be held at The Hotel Jerome in the ski resort town. For the gala’s live auction, Panerai will donate an Aspen Special Edition Luminor Marina 44mm (PAM 00467), #1 of the limited edition series, in brushed steel. This highly-coveted Special Edition timepiece bears a unique engraving on the case back depicting the Rocky Mountains and Aspen Mountain, and will be presented to the highest bidder by Panerai North American President Rafael Alvarez at a private event at the Panerai Boutique the following evening.