“The saying ‘If you’ve met one child with autism, you’ve met one child with autism’ says it all," said Bianca Guimaraes, associate creative director at BBDO New York. "So, we knew we had to convey the individual signs in a way that every parent could recognize and understand.”
The PSAs are an extension of the award-winning “Learn the Signs” campaign, created by BBDO, which has helped significantly increase the percentage of parents who recognize the early warning signs of autism.
Fast Company also featured the new PSAs on their website.
Watch all of the PSAs and read more about how they were created here.