"FOX Sports Supports", the on-air charitable initiative devoted to raising awareness, providing financial assistance and spurring volunteerism for select health related charities, is off to a successful start. As the official charity of NASCAR on FOX, Autism Speaks has benefited from on-air mentions of the organization including PSA's that run during the telecast.
The early achievements of this initiative caught the eye of another charitable organization, NASCAR Foundation, prompting the group to team up with "FOX Sports Supports" last weekend at Texas Motor Speedway. Through on-air mentions and the NASCAR Foundation website, the charitable pair was able to raise approximately $10,000 selling “NASCAR Day Pins” at $5 each with all the proceeds going towards Autism Speaks.
During the race, numerous visual and on-air mentions referenced the "Help Chevy Help Autism" promotion. By visiting the Autism Speaks website (www.autismspeaks.org), people can click on the “Help Chevy Help Autism” icon and take a free virtual test drive of the 2008 North American Car of the Year – the all-new Chevy Malibu. Chevrolet has committed to a minimum contribution of $500,000, but every virtual test drive taken gets Chevrolet closer to its goal of donating up to $1 million to Autism Speaks to support its mission of increasing awareness of autism and raising money to fund autism research. Those who participate in the virtual test drive will be offered a free 30-day online trial of XM Satellite Radio.
Driver Carl Edwards with the Autism Speaks puzzle piece
Announcement of Autism Awareness Month
Announcement of link for Chevy Virtual Test Drive
Pace Car with the "Help Chevy Help Autism" logo on the hood.
FOX SPORTS Broadcasters Chris Myers, left, and Jeff Hammond
Jeff Hammond wearing the Autism Speaks puzzle pin