Autism Speaks joined the Ad Council and BBDO New York, the long-time volunteer agency for Autism Speaks, to launch a new series of public service advertisements (PSAs) designed to help parents recognize the early signs of autism and take immediate action.
Along with the PSAs, the Ad Council and BBDO released a behind-the-scenes video that shows a little of the work involved with bringing Jacob's story to life.
The animated scenes communicate the signs of autism through metaphors, including lack of eye contact, sensitivity to light, repetitive behavior and delayed speech. The world featured in the campaign was built from scratch, in partnership with Lobo Production, and inspired by elements of the interviews with Jacob. Some of the creatures, for example, are reflections of Jacob’s real toys.
For the first time in the campaign’s history, the new PSAs feature an imaginative world, created using 3D and stop-motion animation, inspired by stories of real children with autism and told from the perspective of a child with autism. The PSAs are an extension of the award-winning “Learn the Signs” campaign, created by BBDO, which has helped significantly increase the percentage of parents who recognize the early warning signs of autism.
Watch all of the PSAs and read more about the campaign here.