— USA TODAY (@USATODAY) January 26, 2016
James, a 9-year-old boy with autism had an unfortunate accident happen last week at an Apple Store in the Mall at Green Hills in Nashville, TN. While running in the store James ran into a glass wall. While on the ground disoriented Andrew Wall, an Apple store employee came over to help assist the family and spent several minutes on the ground with them making sure James was ok. James mother Lynn Marie later wrote a heartfelt letter to that Apple store, along to Wall who was kind to her son with autism. You can read that letter on “Love What Matters” Facebook page here.
Serena Selkin, Director of Grants for Autism Speaks writes on the gesture, "An act of kindness, no matter how small, can have a big impact on a person – disability or not. At Autism Speaks, we encourage everyone to be kind to everyone they meet. Something as simple as a 'hello' or a smile can make a difference in someone's day. We also met some very kind Apple Store employees recently that volunteered to help us box up more than 1,000 iPads that were shipped to financially disadvantaged individuals with autism as part of the annual Autism Speaks iPad grant. An iPad can be a great learning tool and, in cases where an individual is nonverbal, it can be a crucial communication tool."
Read more about this story at USA Today here.
You can watch a video of the Apple Store employees who volunteered to help us box iPad’s for individuals with autism at our Princeton, NJ office below...