Autism Speaks public service advertisements (PSAs), produced in conjunction with the Ad Council, were featured for the third year in a row throughout the Nantucket Film Festival, June 18-22. The PSAs were screened as trailers prior to each feature film shown at the festival. The Ad Council campaign recently earned a prestigious Bronze Effie Award in the PSA category at the 2008 Effie Awards Gala on June 5. The "Effies" recognize the most effective advertising campaigns
Judd Apatow accepts the “Suzanne and Bob Wright Screenwriter's Tribute Award presented by NBC Universal.”
of the year. In its first two years, the campaign has garnered more than $115 million in donated media, and according to Ad Council research, it has directly resulted in a 43 percent increase in autism awareness.
The “Odds” PSAs contrast the long odds associated with dreams many parents have for their children – as well as the chances of suffering an accident or injury – with the startling 1 in 150 odds of a child being diagnosed with autism. The ads also communicate to parents the need to learn the early signs of autism by visiting the
web site, where they can also find out more about early intervention services. The PSAs were created pro bono by
Maud Apatow, honoree Judd Apatow's oldest daughter, and Ron Meyer, President and CEO, Universal Studios
advertising agency BBDO and are running across all media platforms, including print, broadcast and cable TV, radio and the internet.
In addition to featuring the Ad Council PSAs, the Nantucket Film Festival and NBC Universal renamed the Screenwriter's Tribute Award in honor of the contributions Suzanne and Bob Wright, co-founders of Autism Speaks, have made to the entertainment industry and to the Nantucket community over the years. The award will now be designated as the “Suzanne and Bob Wright Screenwriter's Tribute Award presented by NBC Universal.” This year's award recipient was Judd Apatow, writer of big-screen hits such as The 40- Year-Old Virgin and Knocked Up.
to view the Ad Council ads and
to get involved with the August 16 Nantucket Walk Now for Autism.