Lids Sports Group

Lids Sports Group, the largest retail seller of hats and licensed sports products in North America, announced a new initiative with Autism Speaks as of August 30, 2019. Under the initiative, Lids will create a limited-edition “Lids Gives” collection of new embroidery options for headwear to increase awareness and raise funds to support Autism Speaks resources and programs. Embroidery options include the iconic Autism Speaks blue puzzle-piece logo and messages of inclusion such as “Understand. Accept. Love.” and “Be Kind.” Available nationwide, the embroidery is customizable and can be placed on any piece of Lids headwear, including branded or team caps. 

“Our Lids team has a long history of giving back to our communities. Lids includes 8500 associates across North America, we live in your communities and are a part of the local culture. A big part of that culture is being an active and engaged neighbor,” said Tom Ripley, Chief Executive Officer at Lids Sports Group. “‘Lids Gives’ is about embracing issues that affect our team and our communities. Autism Speaks is a perfect first partner as they address both a deeply personal issue and one that touches every community. Lids is excited and proud to work with Autism Speaks.”

Partner Since: 2019
Campaign Duration: August 30, 2019 – July 31, 2020

For more information: https://www.lids.com