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Supersmile to Donate a Percentage of its Sales to Autism Speaks, Helping to Raise Awareness about Autism and Support Crucial Scientific Research

NEW YORK (March 10, 2006) - Supersmile, the ultra-premium whitening oral care system most often recommended by cosmetic dentists worldwide, announced today that it will earmark a percentage of sales of its best-selling Professional Whitening System to Autism Speaks, a non-profit organization dedicated to increasing awareness of autism and raising money to fund crucial autism research. Each Whitening System box will carry the following label:

Supersmile Autism Speaks

The Supersmile Professional Whitening System, selected for this purpose specifically because its position as the company's best-selling item, consists of two distinct elements; Supersmile Advanced Formula Whitening and Supersmile Professional Whitening Accelerator. It is the only system that effectively whitens natural teeth as well as restoring bonded teeth, veneers, caps and dentures to their original whiteness, safely, effectively and without sensitivity, simply by brushing twice daily.

The Supersmile Total Oral Care & Whitening product line was developed by Dr. Irwin Smigel, the president of The American Society for Dental Aesthetics who has been at the forefront of every advance in cosmetic dentistry since the 1960's - and who has been acknowledged as "The Father of Aesthetic Dentistry" by the New York University College of Dentistry. Dr. Smigel and his wife, Supersmile CEO and President Lucia Smigel, together with their entire family, have been very active in supporting autism research and education since the Smigels' youngest grandson, Daniel, was diagnosed with autism six years ago. Both privately and through Supersmile, the Smigels have been sponsors of many events in support of the Autism Coalition, Autism Speaks and Cure Autism Now, as well as numerous educational institutions for people with autism. The Smigels' teenaged grandson Russell Rutter has a written a manual that provides family members with practical information about how they can best relate to a child diagnosed with autism.

“We remain committed to finding the best way to educate the public about autism, developing new treatments and finding a cure.” said Dr. Smigel. “We congratulate Autism Speaks and its cofounders, Bob and Suzanne Wright, for the wonderful strides the organization continues to make and are happy to do what we can to support their important efforts.”

“Autism Speaks is incredibly grateful to Supersmile for this opportunity to make more people aware of the growing autism health crisis and raise vital funds to support autism research,” said Mrs. Wright.

Autism is a complex brain disorder that inhibits a person's ability to communicate and develop social relationships, and is often accompanied by extreme behavioral challenges. Autism spectrum disorders are diagnosed in one in 166 children, affecting four times as many boys as girls. The diagnosis of autism has increased tenfold in the last decade. The Centers for Disease Control and Prevention have called autism a national public health crisis whose cause and cure remain unknown.

Autism Speaks is dedicated to increasing awareness of the growing autism epidemic and to raising money to fund scientists who are searching for a cure. It was founded in February 2005 by Suzanne and Bob Wright. Bob Wright is Vice Chairman and Executive Officer, General Electric and Chairman and CEO, NBC Universal. Autism Speaks and the National Alliance for Autism Research (NAAR) recently combined operations, bringing together two of the leading organizations dedicated to accelerating and funding biomedical research into the causes, prevention, treatments and cure for autism spectrum disorders; to increasing awareness of the nation's fastest growing developmental disorder; and to advocating for the needs of affected families. To learn more about Autism Speaks, please visit

As a pioneering leader in the premium oral care and whitening market, Supersmile has received numerous awards, citations and commendations, including, most recently, the 2005 Shape of Beauty Award and the 2005 Men's Health Grooming Award. The Professional Whitening System-as well as the balance of the extensive product assortment-is available nationally at better retail establishments including Barneys, Bath and Body Works, C.O. Bigelow, Nordstrom and online at, and at Supersmile teeth whitening.