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Calls to Action

Starbucks Now Serving Autism Speaks' Freshly Brewed Thought of the Day

NEW YORK, NY (July 25, 2007) -- Autism Speaks has given Starbucks customers something to think about today as co-founder Bob Wright's reflections appear on Starbucks white cups across North America as part of “The Way I See It” program. Wright's quote, #264, urges parents to learn the signs of autism and act early if they suspect their child is experiencing a developmental delay. The message appears on over 5 million venti-sized cups across the United States.

“Starbucks offers a warm and inviting environment for the dissemination of knowledge and ideas over a great cup of coffee, which was the inspiration for “The Way I See It” program,” said Tricia Moriarty, a Starbucks spokesperson. “We are pleased to have Bob Wright contribute to “The Way I See It” in order to share his personal acumen with Starbucks customers.”

The cup says: Every 20 minutes-less time than it will take you to drink your coffee-another child is diagnosed with autism. It's much more common than people think, with 1 out of every 150 children diagnosed. Learn the early warning signs of autism and if you're concerned about your child's development, talk to your doctor. Early intervention could make a big difference in your child's future. Bob Wright, Co-founder, Autism Speaks,

Starbucks customers can expect to find daily discoveries from numerous notables this year as part of the "The Way I See It " program, including Rudolph W. Giuliani, Yo Yo Ma, Arianna Huffington, LeAnn Rimes and Jodi Picoult. For more information on Autism Speaks and “The Way I See It” program visit and

Autism is a complex brain disorder that inhibits a person's ability to communicate and develop social relationships, and is often accompanied by extreme behavioral challenges. Autism Spectrum Disorders are diagnosed in one in 150 children in the United States, affecting four times as many boys as girls. The diagnosis of autism has increased tenfold in the last decade. The Centers for Disease Control and Prevention have called autism a national public health crisis whose cause and cure remain unknown.

Autism Speaks is dedicated to increasing awareness of autism spectrum disorders, to funding research into the causes, prevention, treatments and cure for autism, and to advocating for the needs of affected families. It was founded in February 2005 by Suzanne and Bob Wright, the grandparents of a child with autism. Bob Wright is Vice Chairman, General Electric, and served as chief executive officer of NBC for more than twenty years. Autism Speaks has merged with both the National Alliance for Autism Research (NAAR) and Cure Autism Now (CAN), bringing together the nation's three leading autism advocacy organizations. To learn more about Autism Speaks, please visit

Starbucks' “The Way I See It” program was born in 2005 as a natural extension of the Starbucks Experience. In the age old tradition of the coffeehouse as an egalitarian gathering place where spirited conversation and dynamic debate are the norm, Starbucks hand-picks quotes for “The Way I See It” program which are guaranteed to inspire and promote thoughtful discussion.