(NEW YORK, NY – Jan. 25, 2007) – Autism Speaks, a non-profit organization dedicated to increasing awareness of autism and raising money to fund autism research, and Regal Entertainment Group today announced that they are joining forces to spread awareness about autism, a disorder that now affects one in every 166 children. Regal Entertainment Group will run a thirty-second public service ad produced by the Ad Council – part of the Ad Council's multi-year campaign with Autism Speaks -- before every film shown on its 6,386 screens from April 6-12, during Autism Awareness Month.
“This partnership with Regal Entertainment Group is an exciting opportunity to bring our message of autism awareness to a new and very large audience,” said Suzanne Wright, co-founder of Autism Speaks. “Thanks to Regal Entertainment Group, thousands of movie-goers will learn about the scope of the autism health crisis and the importance of early detection and intervention.”
“Regal Entertainment Group is pleased to work with Autism Speaks to increase awareness of autism by programming a public service message at our theatres across the country. This message will focus attention on the growing rate of autism, so that parents will be aware and initiate early intervention if needed,” stated Mike Campbell, Regal Entertainment Group's C.E.O.
Regal Entertainment Group operates the largest and most geographically diverse theater circuit in the United States, consisting of 6,386 screens in 539 theatres in 40 states.
Autism is a complex brain disorder that inhibits a person's ability to communicate and develop social relationships, and is often accompanied by extreme behavioral challenges. Autism spectrum disorders are diagnosed in one in 166 children, affecting four times as many boys as girls. The diagnosis of autism has increased tenfold in the last decade. The Centers for Disease Control and Prevention have called autism a national public health crisis whose cause and cure remain unknown.
ABOUT AUTISM SPEAKS
Autism Speaks is dedicated to increasing awareness of the growing autism epidemic and to raising money to fund scientists who are searching for a cure. It was founded in February 2005 by Suzanne and Bob Wright. Bob Wright is Vice Chairman and Executive Officer, General Electric, and Chairman and CEO, NBC Universal. Autism Speaks and Cure Autism Now (CAN) recently announced plans to combine operations, bringing together the two leading organizations dedicated to accelerating and funding biomedical research into the causes, prevention, treatments and cure for autism spectrum disorders; to increasing awareness of the nation's fastest growing developmental disorder; and to advocating for the needs of affected families. To learn more about Autism Speaks, please visit www.autismspeaks.org.
ABOUT REGAL ENTERTAINMENT GROUP
Regal Entertainment Group (NYSE: RGC) is the largest motion picture exhibitor in the world. The Company's theatre circuit, comprising Regal Cinemas, United Artists Theatres and Edwards Theatres, operates 6,386 screens in 539 locations in 40 states and the District of Columbia. Regal operates approximately 18% of all indoor screens in the United States including theatres in 43 of the top 50 U.S. markets and growing suburban areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations and, through its investment in National CineMedia, LLC, further realize cinema advertising, marketing and other revenue enhancing opportunities by utilizing Regal's existing asset base.