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Calls to Action

Autism Speaks and The Bachman Company Launch "Edible Awareness" Campaign with Delicious, New Puzzle Piece Pretzels

NEW YORK, NY (February 14, 2008) -- Autism Speaks, the nation's largest autism advocacy organization, and the Bachman Company today announced the debut of a new snack designed to increase awareness about autism – a pretzel in the shape of the Autism Speaks puzzle piece. The Puzzle Pretzel will be available beginning in mid-March in grocery stores in the Northeast and online at, in time to fill snack bowls for Autism Awareness Month in April. Bachman will donate five percent of the proceeds from the sale of the Puzzle Pretzels to Autism Speaks.

In 2007, Bachman formed a partnership with Autism Speaks and launched an awareness campaign with the placement of autism information stickers on the bags of its most popular pretzels and snacks. The new Puzzle Pretzel was created to help reach millions of parents to continue to promote awareness of autism spectrum disorders (ASD).

“Bachman's remarkable generosity and creativity have made them an ideal partner as we seek to reach new audiences with our message of autism awareness,” said Autism Speaks Co-Founder Suzanne Wright.

“Over the past decade an alarming number of families have been silently struggling to understand these disorders. Autism Speaks has given them a voice, and a community, but most of all real hope,” said Scott Carpenter, president of the Bachman Company.

Autism is a complex brain disorder that inhibits a person's ability to communicate and develop social relationships, and is often accompanied by extreme behavioral challenges. Autism spectrum disorders are diagnosed in one in 150 children in the United States, affecting four times as many boys as girls. The diagnosis of autism has increased tenfold in the last decade. The Centers for Disease Control and Prevention have called autism a national public health crisis whose cause and cure remain unknown.

Autism Speaks is dedicated to increasing awareness of autism spectrum disorders, to funding research into the causes, prevention and treatments for autism, and to advocating for the needs of individuals with autism and their families. It was founded in February 2005 by Suzanne and Bob Wright, the grandparents of a child with autism. Bob Wright is Vice Chairman, General Electric, and served as chief executive officer of NBC for more than twenty years. To learn more about Autism Speaks, please visit