Joe's Crab Shack
More than 130 Joe’s Crab Shack locations helped raise awareness and funds for Autism Speaks this past April 2013. Guests donated to receive coupons for free food on their next visit: for every $1 donation, guests received a free kids meal entree; with a $5 donation, a free order of Crazy Good Crab Dip; and with a $10 donation, a free Classic Steampot. Guests visited the Joe’s Crab Shack website to donate electronically and download coupons. Light It Up Blue specially made Joe’s signature tie-dye T-shirts were sold in restaurant gift shops with 10% of net proceeds benefitting Autism Speaks. The campaign raised an outstanding $1 Million via in-restaurant donations, online donations, sale proceeds from Joe’s specially made “Light It Up Blue” tie-dye t-shirts, and staff-held special events. Since inception, $1,125,000 has been donated by Joe's Crab Shack to autism advocacy and research.
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Joe’s Crab Shack Team Raises More Than $1 Million in April for Autism Speaks!