Dollar General, the nation's largest discount retailer with 11,000+ stores, completed their most successful campaign yet in April, 2014. The in store campaign to increase awareness of autism and raise funds for autism research and advocacy during Autism Awareness Month marked the fifth year of this extremely successful collaboration between the 2 organizations. Dollar General and its customers donated over $1,700,000 in 2014. In addition, the Autism Speaks puzzle piece logo appeared on Dollar General's NASCAR Toyota No. 20 car driven by Matt Kenseth in Richmond and Texas for the month of April to drive awareness for the campaign. With this year’s results, Dollar General has now donated over $5,000,000 to Autism Speaks since this partnership inception in 2010.