(April 28, 2014) Today on WSJ.com, Nathalie Tadena looks at "Lifetime of Difference," the new awareness ad produced by BBDO New York in partnership with Autism Speaks.
The 60-second commercial consists of 4 15-second segments, the first features parents on a visit to the pediatrician with their young son. The next three, featuring Johnson & Johnson’s Band-Aid, Campbell’s Chicken Noodle Soup and AT&T, show the child growing up and overcoming the challenges of autism.
The WSJ.com story calls the add "a new take on cause-related marketing," and notes that the actor who plays the child in the final segment of the ad is was diagnosed with autism as a young child and that his real-life father plays his father in the commercial.
The ad aired today on CNN and can be viewed online here.