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Wall Street Journal Calls Awareness Ad "New Take" on Cause Marketing

(April 28, 2014) Today on WSJ.com, Nathalie Tadena looks at "Lifetime of Difference," the new awareness ad produced by BBDO New York in partnership with Autism Speaks.

The 60-second commercial consists of 4 15-second segments, the first features parents on a visit to the pediatrician with their young son. The next three, featuring  Johnson & Johnson’s Band-Aid, Campbell’s Chicken Noodle Soup and AT&T, show the child growing up and overcoming the challenges of autism. 

The WSJ.com story calls the add "a new take on cause-related marketing," and notes that the actor who plays the child in the final segment of the ad is was diagnosed with autism as a young child and that his real-life father plays his father in the commercial.

The ad aired today on CNN and can be viewed online here.