The official numbers are in...
The inaugural "Footprints/Leave a Lasting Imprint" campaign conducted by T.J. Maxx and the National Alliance for Autism Research has raised $579,179 for autism research! The extraordinary associates of T.J. Maxx sold nearly 580,000 Footprints as part of the first-year program.
T.J. Maxx recently finalized the figures from the promotion to determine exactly how many Footprints were sold. The campaign ran from March 21 to April 10, 2004, and invited T.J. Maxx customers at all of its stores in the U.S. to purchase NAAR Footprints at check-out for a donation of $1. All proceeds will be donated to NAAR later this Spring.
"We are absolutely overwhelmed by this tremendous response from the customers of T.J. Maxx as well as the company's talented and dedicated team of associates," said Glenn R. Tringali, NAAR's Chief Executive Officer. "We are extremely grateful for everything T.J. Maxx has done to advance research efforts and awareness."
Earlier this year, NAAR and T.J. Maxx announced a new partnership that has been formed with the national retailer that included an in-store fundraising campaign to benefit NAAR and promote the need for increased funding for autism research.
T.J. Maxx is a division of The TJX Companies, Inc. based in Framingham, MA, which also owns Marshalls, HomeGoods and A.J. Wright in the United States.
Ted English, president and CEO of The TJX Companies, and NAAR Honorary Board Member Doug Flutie, taped a special message for a video that was being shown in all T.J. Maxx stores that introduced them to NAAR, the challenges of autism and the new campaign.
"T.J. Maxx is proud to support NAAR in their commitment to funding autism research and raising public awareness. The new "Footprint" initiative gave both our associates and customers the chance to show their enthusiasm and generosity for this important cause," said Ted.
NAAR's partnership with T.J. Maxx is the largely the result of the work of NAAR Trustee Margie Pascetta, chair of the New England Walk F.A.R. for NAAR in 2001, co-chair of the 2002 Walk and president and founder of NAAR's New England chapter. Over the past two years, Margie developed a relationship with the company, which became a major sponsor of the New England Walks. The relationship has led to this exciting, new partnership with T.J. Maxx.
"We feel extremely lucky to have T.J. Maxx signed on as a partner that shares NAAR's vision of funding and advancing biomedical research," said Margie. "In addition to raising critically needed funds, the promotion has increased public awareness of a cause that has been sorely neglected. We are deeply grateful for the support of Ted English, the associates of T.J. Maxx, and all T.J. Maxx customers who made this promotion possible."