On February 16, 2010, Lindt Chocolate, the world's leading producer of premium chocolate, and Autism Speaks, the nation's largest autism research and advocacy organization, announced the second year of their partnership. To provide support to families affected by autism, Lindt will again support the non-profit through donations from sales of the iconic Lindt Gold Bunny. In addition, new partnership elements this year include an online auction and e-card donations to raise additional funds for the cause.
“We are thrilled to build upon our partnership with Autism Speaks this year, and to increase our support for families affected by autism,” said Thomas Linemayr, chief executive officer and president, Lindt USA. “Not only is Lindt Gold Bunny the #1 chocolate bunny in the United States, it is also the bunny that gives back.”
For every Lindt Gold Bunny sold in the United States, Lindt will donate 10 cents to Autism Speaks, beginning today and continuing until Easter, April 4, 2010.* Additionally, consumers can further support Autism Speaks by sending free e-cards available on www.LindtGoldBunny.com. For every Lindt e-card sent, Lindt will donate an additional $1 to Autism Speaks.*
“Autism is the fastest growing developmental disability, affecting one in every 110 children in the United States,” said Mark Roithmayr, president of Autism Speaks. “We are so pleased to continue and grow our partnership with Lindt and value the company's commitment to support families affected by autism.”
Lindt will also expand the Lindt Unsung Heroes of Autism program to select three people making a difference for the autism cause in their family, home or community. The three Unsung Heroes will be honored at an event in New York City on April 1. To further support the partnership, this April Lindt will host an online auction of a collection of porcelain Lindt Gold Bunny figures, each autographed by a popular celebrity, including top actors, athletes, musicians and entertainers.
*Lindt will donate 10 cents to Autism Speaks for every Lindt Gold Bunny purchased from February 15 – April 4, 2010, up to $100,000. Lindt will donate $1 for every e-card sent, up to $5,000.