BBDO New York Partners with Autism Speaks for Awareness Ad

BBDO Worldwide President and CEO Andrew Robertson is an Autism Speaks Board Member

(April 28, 2014) -  BBDO New York brought together three of its clients to help deliver a one-of-a-kind, onetime :60 commercial message designed to help raise awareness of autism and encourage parents to look for early signs.  Andrew Robertson, President and CEO of BBDO Worldwide, is a member of the Board of Directors of Autism Speaks,

The :60 ad, produced in partnership with Autism Speaks, is made up of four, stand-alone short :15 commercials woven together into  that features the same family as they take a journey through their child’s upbringing, having coped successfully with the challenges of autism.  It begins with a family visit to a pediatrician, and then is followed by short commercials for BBDO clients like Campbell Soup Company and AT&T Wireless.  As viewers watch the commercials, they will notice changes in the years between each advertiser’s spot.  The same parents appear in each commercial as the boy grows older, interacting with his family in everyday situations involving these clients’ products. The last story shows the young man in graduation gear as copy states, “You just saw how early diagnosis can make a lifetime of difference.  Watch again or learn the signs at www.autismspeaks.org/signs.” 

 

Andrew Robertson said of the motivation behind the ad: “Autism affects around one in 68 children in the U.S.  However, research reveals that with early diagnosis and early intervention, behavioral therapies can improve outcomes.”  
 
Greg Hahn, Chief Creative Officer, BBDO New York, added “With April being Autism Awareness month, we were looking for a way to dramatically tell this story.  We found it through a partnership with our brilliant clients who eagerly embraced the convention-breaking, innovative spirit of the idea.  The result is an ad that’s like the Super Friends of public education messages.”
 
The ad aired once on Monday, April 28 on the CNN program New Day.  It is now available for viewing on YouTube at http://youtu.be/sVhKqic5zJk. Please watch and share.