Ragdoll Ltd, creators of the iconic Teletubbies, has sealed an exclusive deal with famous Teletubbies fan and designer, Isaac Mizrahi. As part of the high-profile partnership, Mr. Mizrahi will design five limited-edition handbags inspired by the Teletubbies to be listed in a charity auction with all proceeds to benefit Cure Autism Now (CAN) and Autism Speaks, the leading organizations dedicated to accelerating autism research and awareness. The special charity auction event will be hosted on eBay Giving Works, the dedicated program for charity listings on eBay, and can be found on www.ebay.com beginning Wednesday, March 28 at 6 p.m. PDT, through Saturday, April 7. Details for the charity auction event will be available at www.TakeTheTeletubbiesTest.com.
The Teletubbies took the world by storm in 1997 when the children's television phenomenon debuted in the UK. Whether embracing new audiences or charming old friends, 2007 will see Teletubbies celebrate 10 years of innovation, laughter and commercial success around the world! In recognition of the 10 year celebration, parents, teens and tweens, and adults of all ages will be asked to Take the 10-Minute Teletubbies Test! A global multimedia campaign will ask viewers and consumers to watch the program for a mere ten minutes, and share their reactions to it.
The campaign begins in the U.S. on March 26, when the actual Teletubbies arrive in New York City, the first time the characters will ever have set foot on US soil! The Teletubbies will make appearances at landmark locations throughout New York and will attend the gala opening of the Teletubbies branded Pop-Up Shop.
To coincide with the 10-Year Celebration, Mr. Mizrahi will design five bags that take their cue from the famous property. This is the second time that Mr. Mizrahi was inspired by the famed foursome. The first was in 1998 when he designed his couture collection. Each specially designed bag will be a send up to a different Teletubby – Tinky Winky (purple), Dipsy (green), Laa-Laa (yellow) and Po (red) – with one that incorporates all four characters. The bags will feature a contemporary and cool update on the classic styling of Teletubbies, created with style-savvy tweens, teens and young adults in mind.
The Pop-Up Shop in New York will feature the designs, hand-sketched and signed by Mr. Mizrahi, alongside the new Teletubbies fashions and accessories. A limited-time, must-see destination that invites young adults into the far-out world of the Teletubbies, the Pop-Up Shop will be a unique and interactive space that stretches the boundaries of a traditional retail store. Coinciding with the charity auction, the shop opens to the public on Wednesday, March 28 and remains open through April 7. All Ragdoll profits from the sale of Teletubbies antennas at the Pop-Up Shop and elsewhere around the City – as well as a percentage of proceeds from all items sold at the store – will benefit Cure Autism Now and Autism Speaks.
“For ten years, we have heard from parents in the autism community about the powerful effect the Teletubbies TV series and its characters have had on their children, who had been previously unresponsive and non-communicative,” said Ms. Godfrey. “This overwhelming and often emotionally-charged feedback from caregivers helped us to identify Cure Autism Now and Autism Speaks as the ideal partner for Ragdoll on this special endeavor.”
"We are thrilled to be a part of the Teletubbies 10th anniversary celebration," said Jonathan Shestack, co-founder of Cure Autism Now and Autism Speaks board member. "Children with autism seem to have an affinity for these playful characters. What's more, the show reaches an incredibly important audience for early intervention – parents of children ages 1 to 3. We are grateful that Ragdoll, Inc., partnered with us to raise awareness about autism and funding for research during Teletubbies' historic landing in the U.S."