Autism Speaks Co-founders Suzanne and Bob Wright have written an op-ed, "When PSAs Work," about Autism Speaks' Ad Council awareness campaign for
Advertising Age magazine's GoodWorks section. In the story, the Wrights discuss the need behind the campaign, the $178 million in donated media received by the campaign to date, and the campaign's success in raising autism awareness. Read the story from Advertising Age
here and learn more about the Ad Council campaign
here.