Stratham, N.H. – February 24, 2009 – Lindt & Sprüngli, the world's leading producer of premium chocolate, and Autism Speaks, the nation's largest autism research and advocacy organization, today announced a partnership. The partnership will raise awareness and funds for autism, leading up to Easter and during the month of April, which is Autism Awareness Month. Lindt will support the non-profit through a donation given for each Lindt Gold Bunny purchased, and through participation at select Autism Speaks' Walk Now for Autism events. In addition, Lindt will honor individuals that have contributed to the autism cause, through a recognition program.
“Lindt USA is very excited to support Autism Speaks,” said Thomas Linemayr, chief executive officer and president, Lindt USA. “This Easter, the Lindt Gold Bunny will not only help build nicer, premium Easter baskets but it will also bring hope and help to the millions of families impacted by autism across the country.”
For every Lindt Gold Bunny sold from March 12th through April 12th Lindt will donate 10 cents to Autism Speaks up to a $100,000 donation. To further symbolize and support the partnership, Lindt has designed plush Lindt Gold Bunny Ears. The ears will be provided at select Walk Now for Autism events and can be purchased at Lindt Chocolate Shops and online at www.LindtGoldBunny.com.
“One in every 150 children is diagnosed with autism, making it the fastest growing serious developmental disability in the United States,” said Mark Roithmayr, President of Autism Speaks. “We're thrilled to partner with Lindt to further support the families affected by this disorder.”
For more information about the partnership, to purchase seasonal products or to send an Easter themed e-card to friends and family, please visit www.LindtGoldBunny.com. For more information about autism, Autism Speaks and the Walk Now for Autism events, please visit www.Autismspeaks.org.
Founded in 1845, Lindt & Sprüngli is a global leader in the premium chocolate category, offering high-quality products in more than 80 countries. Lindt & Sprüngli operates eight production facilities in Europe and the United States and employs 6,300 worldwide. Lindt USA operates more than 100 retail stores throughout the country and maintains wide distribution through extensive retail and wholesale channels. For more information on Lindt, visit www.lindtusa.com.
About Autism Speaks
Autism Speaks is dedicated to increasing awareness of autism spectrum disorders, to funding research into the causes, prevention and treatments for autism, and to advocating for the needs of individuals with autism and their families. It was founded in February 2005 by Suzanne and Bob Wright, the grandparents of a child with autism. Bob Wright is Senior Advisor at Lee Equity Partners and served as vice chairman, General Electric, and chief executive officer of NBC and NBC Universal for more than twenty years. Autism Speaks merged with both the National Alliance for Autism Research (NAAR) and Cure Autism Now (CAN), bringing together the nation's three leading autism advocacy organizations. To learn more about Autism Speaks, please visit www.autismspeaks.org